The priority should always be the work. Not the relationship, not the website, but the work. Often the relationship with the purchaser is conducted online and will be subject to the vagaries of email. There are some good ways to go about positive handling of the content vendor-purchaser relationship.

Establish early on that your energies are driving toward results. The end of the project, the next milestone, the next action item. If you are waiting for a review of article A to start work on article B, say so. Remind your client of their part in the working relationship. If the ball stays in their court for too long, the project might collapse. Don’t allow this to happen. Keep communication flowing. Touch base with your content writing client to see what is happening with them.

But beware the overly chatty client, and avoid contacting clients with fluid chat or instant messaging capability. You are a freelance content writer, not an attention deficit disorder nurturer. Distracting texts and incoming message notifications are one more window open on a busy and (hopefully) productive desktop. Delivering the work is the priority, and all focus should contribute toward that end. Conduct your business peaceably, but socialize elsewhere.

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